Pay Per Click - Google Adwords

Cost-per-click (CPC) paid-for placements are a useful way of getting extra business where –

  • you are just submitting your website for the first time and want early traffic
  • your Search Engine positions are not high enough;
  • you can get a good Return of Investment (ROI) from paying for these positions
  • you wish to market your site under terms that your optimisation service does not cover

Many Search Engines use different PPC packages, but for most clients it is Google Ads that are the most important.

Dorset Web will carry out the following Search Engine Marketing (SEM) procedures to get you the best ROI –

Keyword Research

We will research, analyse & collect estimated costs of clicks & monthly spends. Thus ensuring we are given the best information to choose the keywords as this is one of the most important steps in this process.

Set-Up & Bid Maintenance
Secondly we will write your adverts, set all your paid-for keyword listings up and running and ensure that you're retaining the positioning and cost controls you want to achieve.

ROI Tracking & Performance Reporting

Your keyword campaign might be generating terrific traffic but poor sales. Do you really know how well your PPC campaign is performing and how much it is actually costing you? Dorset Web can track your campaign from click to transaction and provide you with reporting that tells you just how much your transaction is actually costing you.

Campaign Optimisation
As your campaign rolls out, we can advise you on the best ROI. We will review how your terms are performing, remove poor performers, alter bid costs when it's possible to save you money, and seek new terms if existing ones don't meet your level of performance expectation.

To discuss Google Adwords & other Search Engine Marketing campaigns for your business, please contact us

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