Dorset Web News
Responsive Websites Boost Business.
It seems the best approach for your business this New Year is to make your website ‘responsive’. Have you looked at your site on a tablet and different smart phones? If your site is correctly sized, and provides an optimal viewing experience with minimum scrolling, more customers will engage with your content. With a distinct audience shift to mobile browsing, search engines are placing responsive sites higher.
Radikls’ clients, weathervanes-direct.co.uk, have noticed an increase in customer activity with statistics that 48% of enquiries came through their new responsive website design. Steve Randall, of fencingcentre.co.uk, also says ‘our sales of log cabins and other products have increased by 25% since we became responsive and developed our search engine marketing’.
Tony Raybould of Radikls says ‘we have seen very quickly that a responsive website is essential in todays consumer market.’
Dorset Web Launch E-commerce Site for Axent Embroidery
Axent Embroidery produce customised embroidered and printed clothing for corporates, schools and universities, alongside groups, clubs and associations. They also make clothing that is specific to trips and tours, so if your sports team or dance troupe is planning an excursion or competition tour, then Axent can produce fun and exciting items that will help to promote group cohesion and increase team spirit. Axent has been looking to redevelop their website for a while to keep up with growth and to make it easier for customers to view and order products online, however they have been so busy that it has been hard for them to find the time. Eventually it became imperative that Axent addressed this issue, so they contacted Dorset Web to undertake the long-overdue task of building an up-to-date e-commerce site.
Axent wanted customers to be able to view their full range of base products before contacting them for a quote for personalised embroidery. The new system not only enables customers to view products but uses form pages for both simple and detailed enquiries. We also built our Net-sell e-commerce system into the site to make ordering of their high quality branded products even easier. Our ordering systems are innovative and intuitively designed, yet are easy to use and feel familiar to the end user. This not only helps to ensure that prospective customers stay on the site long enough to secure a purchase but also boosts Search Engine Optimisation (SEO) by encouraging “click-throughs” and increasing traffic. A good e-commerce site will also promote brand loyalty, as fast, efficient and above all safe online transactions, ensure that customers to feel confident to come back time and time again.
Another feature that we have included in Axent's website is that it is “responsive”. This means that it adapts to different kinds of devices from PCs to MacBooks, mobile phones to tablets. Building Axent a “responsive website" has not only enabled ease of viewing for customers on the move but has also helped SEO by adhering to the “30 second rule” of usability. In other words, a simple website that is easy to view and navigate on all hardware and platforms will encourage users to remain on the site. This factor, combined with an uncomplicated online payment system using a choice of either Sage Pay or PayPal, makes for a site that is as user friendly as possible.
Dorset Web Launch Responsive Website for Dorset Weathervanes
Here at Dorset Web we love to work with successful small businesses to create websites that have that personal touch. In an age of multi-national corporations and mass-produced imports its lovely to see companies that were started locally and yet have gained an international reputation for unique products made with the highest quality of craftsmanship. Dorset Weathervanes is one such company. A small business started by one man (Graham Smith), who has been making weathervanes since 1986 after combining his artistic skills with manufacturing expertise from fifteen years as a Precision Engineer. After building up a reputation locally, the company has gone on to gain an international client base and has produced over 9000 hand-made weathervanes across 20 countries. Dorset Weathervanes offer a comprehensive personal design service, which means that many of their products are unique and personal to the client. And it is precisely this personal touch, which is the key to the company's success.
Likewise, Dorset Web share the same ethos of client centred design. We produce unique websites, individually tailored to suit each client's needs. So in response to the need to reflect both the locally-produced artisanal nature of Graham's products and his global reputation, Dorset Web developed a site which could accommodate both Dorset Weathervanes' growth and their personal and unique service. Their previous website had been running for 12 years and was not able to reflect the high levels of professionalism nor the international service that the company provides. Therefore, we were able to supply them with a highly efficient e-commerce website system for their standard product ranges together with more personal touches like company history, product images and client testimonials. By simplifying Dorset Weathervanes e-commerce system, making it visually stimulating, yet more intuitive and familiar to the end user, Dorset Web have also ensured that potential customers feel at home when visiting the site and therefore more comfortable to spend money. Indeed, this is essential in an international context, where it is imperative to communicate that all-important sense of trust to prospective customers.
Alongside these things, we also made the new website “responsive”. In other words we made a site that would keep that same level of usability on all hardware, including mobile phones and tablets. A “responsive” website will have adaptive scaling parameters and use relative units like percentages for images and page elements. This allows for ease of reading and navigation on all devices, and ensures that a minimum of resizing, panning and scrolling is required from the user. We did this to ensure that potential customers viewing the site on mobile devices remain on it for longer than the first 30 seconds, which are critical for ensuring that first time users continue to use it rather than look elsewhere.
Royal Bay’s New Website Boosts Traffic by 20%
We recently launched the assured retirement living provider Royal Bay Care Homes' new website with the effect of increasing click-throughs and boosting the online visibility of their portfolio. So far we have not only improved the company's overall traffic by 20% but enhanced the visibility of Royal Bay's regional estates. The Dorset Web team did this by modernising their main website to make it more user-friendly and by using newer source codes to ensure that it is simpler and easier to maintain. More importantly, we gave each of the company’s care homes its own domain name and more location friendly meta-titles so that they ranked high in regional searches.
Dorset Web have not only designed Royal Bay’s new website and improved SEO but have also been able to help maintain and manage the sites of all the care homes in the company’s portfolio. We have also provided them with our net-inform package, which enables visitors to Royal Bay's website to view the latest news stories for all regional sites. We were also able to provide a simpler email system to maintain and manage email contacts, together with a highly competitive maintenance and consultancy package to ensure our commitment to the company’s future. Moreover we also built Royal Bay an Extranet system so that care home managers are able to access and download the latest forms and information, and to place requests for capital. We did this at the company's request because they wanted to ensure that each home was using up-to-date forms and information, and that expenditure requests had to be formally accepted before capital was released. Since its installation, this centralised system has not only become a valuable tool in a fast growing environment but also a necessity in ensuring that all managers are kept up to date with central policy and information.
It’s still early days for this launch but all in all Royal Bay’s online traffic is improving and more importantly each of their care homes is showing up better in regional searches. Moreover, Royal Bay are very happy with the new look of the site, which uses more streamlined and accessible design, and on the strength of the growth already witnessed, it looks like the project is another Dorset Web success story.
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Annual Showcase and Networking Event at Minterne House, Dorchester
Dorset Web Director, Tony Raybould, and his team joined with Buy Dorset members in the beautiful grounds of Minterne House for the third Annual Spring Garden Party Showcase to celebrate and promote local business in Dorset.
Tony, Founder of Dorsetweb, commented “A fantastic day was had by all as the sun made an appearance for the first of the events. We enjoyed meeting with fellow Dorset businesses and ensuring that we help each other to keep small, local businesses operating successfully. Templar Wines and the delicious homemade paella from Edeli Iluminada were an excellent supplement to the afternoon”.
Guests were given a private tour of the popular gardens by Head Gardener Ray and Lord Henry Digby himself, President of Buy Dorset, where rare Rhododendrons were in full bloom and work to complete a Chanel-inspired perfumery garden is underway. The enjoyable afternoon of networking was complimented by a mesmerising armour piercing display by Long-Bow World Champion, Joe Gibbs, over the lake.
YURT SUCCESS IN THE FIRST YEAR
As more holiday makers are looking for the luxury end of camping, Mark and Caryl Ralph of Caalm Camp in Shaftesbury have found they have hit a niche market. Setting up last Spring, a lot of time was spent sourcing and trying out the best Yurts for our UK climate, and then fitting them out with luxury furnishings including cosy wood burners. None of the usual dash to a drafty toilet block as the ’facilities’ are equally luxurious private wet rooms with under floor heating, and a large lounge come function/ meeting room. Bookings are on the increase and the website is marketed and monitored by Tony Raybould of Radikls.com.
Owner Mark said "Tony’s guidance in setting up a user friendly website but with great emphasis on the optimisation is paying off with our enquiries and bookings. To be number one in Google with our vital key words is where everyone wants to be".
The Yurts are available for weekly, weekend or midweek bookings, for group bookings, or corporate events or conferences, for more information go to www.dorsetyurtcampsite.co.uk
A local Japanese style winter break!
A unique Japanese experience awaits those that stay at Hellbarn Cottages in North Chideok. Owned by Shige and Diana Takezoe, the four barn conversions offer a relaxing away from it all winter break and the chance to experience Shige cooking a fantastic Japanese dinner.
The website has been managed by Dorsetweb as one of their longest clients in 15 years of trading and most of the bookings are through the website. Visit hellbarn.co.uk for more information.
A -TONIC FOR DORSET BUSINESSES!
Poole based Dorset Web have recently made a further acquisition in Dorchester. Web development company Atonic has been running for 12 years and in that time has established a large client base in food and holiday businesses in West Dorset. Atonic also runs 5 county directories covering Dorset, Somerset, Devon, Cornwall and Hampshire with over 15,000 businesses registered.
Tony Raybould MD, says 'Dorset Web are now looking to revamp the Dorset directory first and to help local companies you can add your business free now at www.dorset-info.co.uk'
DOES YOUR WEBSITE NEED A NEW YEAR LIFT!
As one of Tony’s longest standing clients, The Twins Gary and Paul Hardy-Brown have recently launched their new website www.thetwinsfx.com.
TheTwinsFX are one of the leading companies operating primarily in the field of visual special effects. The team combine personal service, innovation, engineering expertise and an unrivaled dedication to excellence. They deliver exceptional effects and turn ideas into reality, Making the impossible....... possible, for film, television and theatre productions worldwide.
Twins Worldwide have premiered a number of ground breaking effects this year including a fully animatronic flying Dragon. The Dragon has a wing span of over 10 metres and stands over 3 metres high. Their effects can also be seen in the UK’s Tour of “All the fun of the fair” starring David Essex, the effects were highly acclaimed in last year’s run in London’s West end. All this, as well as being part of the creative team for Jeff Wayne’s “The War of the Worlds” arena tour, which toured major arenas around the UK and Europe. The effects supplied by the team had never been attempted in arenas before. Twins Worldwide have also supplied special effects for ITV’s Paul O’Grady “Live”, which have received outstanding reviews. Twins Worldwide have also been working with the BBC to bring “Dr Who” to the Stage with Dr Who Live “The Monsters are coming” arena tour! Their piece de resistance was making the Supreme Dalek levitate over the heads of the Stadium audience!
The Team have had the pleasure of working alongside stars such as Brad Pitt, Polly Walker, Gwyneth Partlow, Ewan McGregor, Angelica Huston, Amanda Holden, Booby Davro, Jason Fleming, David Essex, John Barrowman, David Hasselhoff, Jack Palance, Harry Hill, Michael Mcintyre,, Stefanie Powers, Jason Donovan, Paul O’Grady and even Orville to name but a few.
For a free consultation on how to expand your business through your website, Tony can be contacted at firstname.lastname@example.org. Or 01202 259187.
Kitchenhams and Radikls celebrate 15 yrs of working together
Tony Raybould from Radikls recently met Grahame Austin from Kitchenhams to celebrate 15 yrs of working together.
Over this time Tony has looked after the marketing of Grahame’s website and has used his photography services for the business and some clients. To celebrate this long term relationship Grahame presented Tony with an aerial photograph of Poole Harbour and Brownsea Island which hangs in Tony’s office.
‘Radikls built my first website for my photography business and have continued to manage and develop this over the last 15 years. It is good to work together on projects and promote each other in Dorset.’
Grahame has many beautiful aerial photographs of the area and can be contacted through kitchenhams.co.uk.
Buy Dorset Event
Buy Dorset held its latest event at The Norfolk hotel on Richmond Hill. There were 40 attendees who had a great evening.
Radikls Celebrates 15 Years of Business
The staff of Radikls recently held their annual beach barbeque and this year it was extra special as they celebrated 15 years in the web business. Originally started as Dorset Web, the business has become known as ‘Radikls’ as Managing Director Tony Raybould gradually expanded the business outside of Dorset. Tony says ‘We had to find a new name to cover all the areas of the UK and with purchasing new businesses in the Surrey and Sussex areas we came up with our brand name of Radikls which is in fact made up of all the initials of the family, including my ex business partner Ian who decided he couldn’t stand our British weather anymore and emigrated to Australia 5 years ago.
The web business has grown considerably since we started trading, in the early days we had to convince clients it was a good idea to buy their company domain names. It has been very satisfying helping businesses to start up, nurturing them along and helping them expand into gaining business through their ecommerce sites.’ Tony can be contacted through Radikls.com or 07748802462.
Dorset Web Launches new Blast Cleaning site
One of our latest website launches is for blast-cleaning.co.uk.
Cleaning Consultants (Contractors) Ltd is a specialist blast cleaning company based in West Sussex. Blast cleaning is the process used for paint stripping, rust removal or cleaning or profiling surfaces.
The company has two distinct divisions. In-House work, things you bring to in to the works and a Mobile Division, where they come to you if you are in Surrey, Sussex or Hampshire. The In-House Division caters for classic car and motor bike restorers, homeowners, hobbyists, agriculture, industry, anyone in fact that requires paint, grime or rust removed from practically any surface.
Dorset Web sponsors Hospice 10k event
Dorset Web have agreed to sponsor the website for the Bournemouth Pier 10k event for 2011, 2012 and 2013. Poole’s three hospices - Julias House, Friends of Forest Holme and Lewis Manning have teamed up to organise the event. The 10k run starts from Bournemouth Pier this year will also have a 5k and kids run and is looking to attract all the family(under-16s must be accompanied by an adult) and is open to both serious runners and fun runners. Go to www.hospiceevents.org to see how you can register and help.
Dorset is in Kent?
Dorset Web Ltd have purchased a web company based in Kent. Waterside Designs is a Whitstable based company that had been run part time by a local businessman who now needs more time for other ventures. The client base includes clients like Aye Do a Scottish wedding ecommerce website, Tatty Bumpkin a franchise promoting yoga classes for children and organic clothing, Frank Bruno official website which includes a memorabilia section and an ecommerce site for Titanic Online selling autographs and memorabillia.
Taking to the skies
Airport Coordination Limited selected Dorset Web for its new online service called www.slottrade.aero SlotTrade helps airlines wishing to buy, sell, lease and swap scarce airport slots. It is open to all airlines to join and trade, and for interested parties to join and access slot trade information. Dorset Web created the logo, website design and system behind the concept.
Dorset Web to the rescue
Dorset Web under the trading name of Dorset Web Ltd, has recently acquired another Internet business based in Brighton, East Sussex. The business had sixty clients and helped turnover increase by around £30k per annum.
This follows the successful acquisition last year of Perfect Page based in the Surrey area.
Tony Raybould, Managing Director, says ‘By offering to buy small companies that not only have static growth, but are losing clients, we can come in and stabilise the client base, enhance their service and give them a better return on their investment and the owner is given a golden handshake to go and pursue their new career.”
C’est Magnifique! Juste Parfait
Fine French foods suppliers Ballancourt have had to move to bigger and more efficient storage premises.
Husband and wife team, David and Michelle Marshall, founded this family run business in 2003 having lived in France for over 30 years selling British food to the French and Belgians. Having turned their business plan upon its head, they moved to Dorset and now assisted by their son Jean-David, supply delicatessens, farm shops, butchers and other independent retailers all over Great Britain and Ireland with a superb tasting quality selection of pâtés, terrines and rillettes.
They approached Dorset Web, their Internet solutions provider requesting assistance with their online marketing strategy and more specifically the task of increasing the numbers of site visitors and improving visitor to enquiry conversion.
Over the past eighteen months since implementing Dorset Web search engine optimisation programme, visitor numbers have increased 10 fold! Rising from just 40 per month viewing 43 pages up to 375 per month viewing a massive 773 pages, and they’re still climbing.
During the same time period David verified that sale enquiries have increased by 90%. Google (73%) and Google Images (22%) are now providing 95% of their inbound search engine referrals.
David commented, “We can directly attribute Dorset Web search engine optimisation knowledge to our ever increasing site visitor enquiries and we’ve moved to a warehouse and office which allows us to optimise stock rotation, maximise turnover per square metre and accommodate the amount of sales we’re experiencing”.
Visit the site at www.ballancourt.co.uk.