Case Study - Search Engine Optimisation

MSP SEO by Dorset Web

The Business -

Case Study: MSP Business Services

MSP Business Services provide Health and Safety  Services in Dorset, Hampshire, Sussex, Surrey, Somerset, Devon and London. With a team of highly experienced Health and Safety Advisors, MSP Business Services are able to offer a professional Health and Safety Consultancy service, effective Management of Safety Accreditations and an array of Health and Safety training packages.

MSP, Bournemouth, had an existing provider for their website but found that the site wasn’t generating traffic for them so they approached Dorset Web for Search Engine Optimisation support and advice.

The Dorset Web Effect

Dorset Web advised MSP to take their Bronze SEO package which provides key phrases to increase the website’s visibility. Using a combination of onsite & off-site techniques to optimise the website Dorset Web were able to improve the positioning substantially. Within a few months MSP’s website traffic had increased and they were keen to work with Dorset Web to improve their digital presence further.

MSP opted to have Dorset Web build a new fully responsive website, creating a more modern design using Wordpress with pages that provide clear information on MSP’s Personnel and Health and Safety Advisor services.


"We have been pleasantly surprised by the steady increase in inquiries generated from the website particularly for our Health and Safety Training Services. We have received continued support from Dorset Web throughout the process from instructing them to make the basic SEO changes through to building a stronger responsive website with good navigation. This has yielded proven results for our Health and Safety services. We have been very pleased with the results and support provided by Dorset Web and we have increased our SEO cover from Bronze to Silver this year as we have been so pleased with the service"
Malcolm Pitcher MD