Search Engine Optimisation (SEO) & Search Engine Marketing (SEM)

Search Engine Optimisation is a very detailed process. Dorset Web SEO / SEM service begins by educating the client on the basic SEO process and why it’s a necessity for any website.

What is the point of having the best website on the World Wide Web if no-one can find it?

How do your potential customers find your website? Most people will use a Search Engine and some keywords, a few will use on-line directories or other websites that link to yours and one or two will know your website address from direct marketing.

Online Marketing is the key - we can help you achieve better rankings on all the major search engines and build some good quality inbound links to your website.

To show you the benefits of our Search Engine Optimisation we do a pre-optimisation ranking report on your current website. We then undertake a detailed analysis of your website as well as what your competitors' sites are doing, especially those with high search engine rankings.

We research key phrases that are being used in search engines by your potential customers. These key phrases will be discussed and agreed with you prior to recommending any web content optimisation amendments.

Once the key phrases are agreed we will recommend web content changes to ensure your website is ‘spider friendly’ (read easily by the search engines) and has relevant good quality content and links. An ongoing content strategy will also be advised to ensure fresh content is added on a regular basis.

When we have agreed and implemented the optimisation changes, we hand-submit your newly optimised site to the main search engines for re-indexing (this is a very important benefit, as many search engines are blocking the automated Search Engine Optimisation software submittal tools that other companies are using).

Dorset Web believes Search Engine Optimisation is such a vital service that it revisits and checks its optimised websites regularly to ensure the best rankings are achieved. With the Search Engines continually making subtle changes to their ranking tools, trust Dorset Web to keep abreast of these amendments recommending the most suitable updates for your website accordingly.

Dependant on the package you are on, you will be sent on-going SEO reports to show you your successes and highlight areas of your website that need further improvement.

Our SEO / SEM Services include:

  • Keyword research and analysis
  • Pre-optimisation ranking evaluation by keywords/keyphrase
  • Monthly / Bi-monthly analysis with any recommended changes
  • Manual submission to Top Search Engines and Directories
  • Dedicated Project Manager who keeps on top of the ever-changing Search Engine Marketing industry

We know it's hard to judge whether a company offering SEO truly delivers results, so please read some of our Client Case Studies.

NEWS: Google Algorithm change nicknamed "MobileGeddon" unleashed
Google first warned us about checking your website is "mobile friendly" in April 2015. However not many websites noticed any changes in ranking to begin with, BUT 2017 looks to be the year Google puts more importance on this ranking factor for mobile search. Does your website pass the Google Mobile Friendly test? Use the Google mobile-friendly checker & contact us for a responsive website quote if your website fails the check.

Google is also increasing the importance of secure websites for any that offer an input field, whether it be an email address, contact form or booking services. Do you need to change to https:// for secure communication? Can you afford not to change as it's already been confirmed that it is now part of Google's ranking algorithm?

Dorset Web has an extensive client base providing SEO to local companies in Poole, Bournemouth, Weymouth and across East & West Dorset, Hampshire, Wiltshire & the south of England. Contact us today for more information and a free quote.